The Challenge: Taming a Sea of Product Data

A renowned American retailer with a vast network of stores and a thriving e-commerce platform, faced a significant data management challenge. With over 3 million products, each with unique sizes and colors, spread across six different systems, the retailer struggled to maintain accurate, consistent product information. This complexity hindered their ability to effectively manage product collections and inventory for their e-commerce channel.

Solution 1: Streamlining Product Collections

Isnia Technologies implemented a solution on top of customer’s existing Master Data Management (MDM) system, introducing a new object to consolidate product references. This allowed for the creation of collections that combined products with their corresponding sizes and colors. Automated rules and business-defined options ensured efficient collection management, maintaining data consistency and enhancing the user experience on the A&F e-commerce platform.

Solution1 – Key Benefits:

• 180K+ Collections Created: Enabled logical product grouping for improved sales.
• User-Friendly Interface: Simplified collection management for business users.
• Automated Workflows: Ensured data quality and consistency.
• Data Quality Dashboards: Provided visibility into data issues for proactive resolution.

Solution 2: Automating Product Status Management

Our customer also faced challenges with manual product status checks across multiple systems, causing delays in new product releases and hindering the understanding of product availability on the website. Isnia Tech addressed this by integrating inventory and status checks from customer’s WCS (WebSphere Commerce Suite) into the MDM system. A new dashboard and automation features were implemented to streamline data updates and provide users with a clear view of product status.

Solution2 – Key Benefits:

• Automated Data Updates: Reduced manual effort and improved efficiency
• Real-Time Product Status: Enabled faster identification of issues impacting product availability.
• Enhanced Visibility: Provided users with a comprehensive view of product information and status.

The Result: A Data-Driven E-commerce Transformation

Through Isnia Tech’s MDM enhancements, Abercrombie & Fitch achieved:

• Improved e-commerce performance: Streamlined product collections and enhanced product visibility led to increased sales.
• Enhanced operational efficiency: Automated workflows and dashboards reduced manual effort and improved data accuracy.
• Better user experience: Clear product status information and intuitive interfaces empowered both business users and customers.

Technology Stack:

• MDM Solution
• Azure Service Bus
• Product Hub
• WebSphere Commerce Suite (WCS)

Are you ready to optimize your product data management and e-commerce operations? Contact Isnia Technologies today to learn more about our MDM and data integration solutions.